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(According to a recent estimate by Wells Fargo)
Costco's pricing strategy and high level of customer trust have generated significant interest in the product, with Reddit posts, quick online sell-outs, and robust monthly e-commerce sales all showing a sharp uptick in momentum since the launch.
It's incredible to think that this product was only introduced last August and generated about $100 million in sales in Costco's first quarter which ended in late November 2023. Although the price is not disclosed online to non-members, it is estimated that the product generally sells for about 2% above the spot price, which was $2,357 an ounce as of Tuesday morning. Therefore, the price at Costco would be a little over $2,400.
The rise in gold prices this year, with spot prices increasing by over 13% in 2024, is due to a persistent bout of inflation that started in 2022 and investor fear over the state of the deteriorating U.S. fiscal situation. The government is on pace for a $2 trillion deficit this year, adding to a total debt load that has surpassed $34.6 trillion.
It's fascinating to see how Costco's sales of gold have taken off, and we can't wait to see what the future holds for this unique product. so our question is, would you buy Costco Gold?
Bar Highlights:
1oz 999.9 fine gold minted bar with a proof-like finish
Swiss-made by an LBMA Good Delivery Refiner
VERISCAN™ Bullion Identification Security System & iPhone® App
Carbon Neutral certified by the Carbon Trust in accordance with the international PAS 2060 Carbon Neutrality Standard, identified by a ‘footprint’ label
Each bar is individually controlled, registered, and secured within protective CertiPAMP™ packaging with an official Assay Certificate and a digital certificate accessed with a QR Code. Each assay card is covered with a thin removable protective film
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